Ray Civello has been a leader and a visionary in the beauty and haircare industries for over three decades now, most recognizably as the owner of his chain of Civello salons.  Residing in Toronto, Ray is now bringing his signature salons, which have been a longtime Canadian favorite, to Chicago with three new locations.  I recently caught up with the haircare guru to grill him with the questions floating around in my head at the moment…

What is the biggest haircare mistake you see women making and how can it be avoided?

One of the biggest mistakes that I see women making is choosing products that aren’t right for their hair type and applying them incorrectly. If you have curly hair, you should be using shampoo and conditioner that will accentuate that feature and give your hair body, rather than using a shampoo formulated for straight hair, which will cause your hair to be dull and flat.  When it comes to styling products, it is best to work from the ends to the roots, ensuring you don’t have too much product around the scalp.

How should your hairstyle change with age, or should it?

Your hairstyle should reflect your lifestyle. As you grow older, your lifestyle changes, and that should be represented by your style. We recommend a change every six months to keep your look fresh and exciting. It doesn’t have to be dramatic ­ try adding new color tones or a fringe, face-framing details always enhance natural beauty.

How many, and what types, of hair brushes does a woman need in her arsenal?

Every woman should own three tools: A wide comb for de-tangling, a flat brush for straight styling, and a round brush for natural curls and waves. Mix it up and use the right texture for your hair type.

In a world of dry shampoos and cleansing conditioners what are actually the best practices for washing your hair?

Many wash their hair too often. Products like dry shampoo and cleansing conditioners can help you between washes, but be careful not to rely too much on these as they can buildup in your hair over time and cause oiliness and heaviness. I suggest washing your hair with high performance products every 3-4 days, and mixing up your style in between.

There’s so much focus on skincare in the winter, how should we be protecting our hair?

Dry hair and constant indoor heating can take a toll on your hair, making it dry and brittle. A weekly hair masque, packed with protein is the ultimate must have in your winter haircare arsenal. I recommend the Aveda Dry Remedy Masque. Apply directly on ends and let it sit for 15-20 minutes.  You can take this treatment to the next level by applying the product before bed and then sleeping with your hair in a braid ­ rinse in the morning and voila!

Every time you wash and style your hair, you should be taking proactive steps to protect it. Between the wind and snow, the blow dryer, and the curling iron, hair often needs a little extra something in the winter.

When choosing a product, look for one that is light and versatile like Aveda’s Damage Remedy Daily Hair Repair – it’s a leave-in conditioner and a heat protector all in one.

What are the up and coming trends you’re seeing cut & color wise?

I believe in styling and cutting based on a person¹s lifestyle and physical attributes. At Civello, we call this “vision crafting.” An easy, modern cut will always be on trend, season after season.

Men’s barbering is another trend we are really seeing a lot of, but this doesn¹t necessarily mean short – don’t be surprised if you start to see more men with long hair!

If you could only recommend a single hair product or tool to women what would it be and why?

I am currently recommending Aveda Naturally Straight to all of my clients and friends. This product progressively straightens curls with every use, so as you blow-dry your hair, the plant-derived fibers help create a locking layer to help hold your hair straight, day after day. That’s pretty incredible!

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